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FREE INTERACTIVE PRACTICE · UNIT 2

Marketing

Check whether students can move from customer evidence to segmentation, product testing, pricing, channels, and promotion.

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5multiple-choice questionsNOWimmediate explanations1written decision prompt

Question → reasoning → application

UNIT 2 · COURSE-ALIGNED CHECK

Answer first. Read the explanation second.

These are independent, teacher-developed questions aligned to the effective Fall 2026 framework. They are not official College Board or textbook questions.

YOUR PROGRESS0 / 5 answered

Explanations appear after each answer

01

MARKET SEGMENTATIONChoose the best answer.

A clothing brand targets customers who choose products because environmental responsibility is central to their lifestyle and identity. Which basis of segmentation is most visible?

Choose one answer to reveal the reasoning.

02

MARKET RESEARCHChoose the best answer.

An online store knows many shoppers abandon checkout but does not know why. Which research method is most useful for understanding the reasons behind the behavior?

Choose one answer to reveal the reasoning.

03

MINIMUM VIABLE PRODUCTChoose the best answer.

A founder wants to test demand for a weekly meal-kit subscription. Which option is the strongest MVP test?

Choose one answer to reveal the reasoning.

04

PRICINGChoose the best answer.

After a gym raises its monthly price by 10%, memberships fall by 30% while competitors' prices stay unchanged. Which conclusion is best supported?

Choose one answer to reveal the reasoning.

05

CHANNELS AND PROMOTIONChoose the best answer.

A new study tool needs demonstration, and its target customers already research school products online. Which launch choice best connects promotion with distribution?

Choose one answer to reveal the reasoning.

APPLY · WRITTEN DECISION

Choose the first target segment

A school-planning app can initially serve either first-year high school students or graduating seniors. Recommend which segment to enter first and propose one product, price, channel, and promotion decision supported by evidence you would collect.

Draft your response

Reveal the teacher check

A clearly defined segment rather than 'all students'
Evidence about need, willingness to pay, access, and competition
A connected marketing mix rather than four unrelated choices
One measurable result that would determine the next iteration

CONTINUE THE COURSE

Next: Finance and accounting

Check whether students can connect personal saving and credit decisions to business funding, calculations, and financial statements.

Open Unit 3 practice →

FROM PRACTICE BACK TO TEACHING

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